Ecological product value realization and rural ecological revitalization exhibit profound coupling in both theoretical and practical dimensions.Promoting their two-way empowerment is crucial for achieving comprehensive rural revitalization and facilitating the full green transformation of agricultural development. By adopting a deductive reasoning approach, this article clarifies the connotations and interrelated logic of the two strategies. From the perspective of coordinated enhancement in "quality-power-efficiency," systematically elaborates the two-way empowerment mechanisms and key pathways between ecological product value realization and rural ecological revitalization.This article constructs a comprehensive logical framework that covers the full chain of two-way empowerment, including ecological restoration, industrial transformation, value assessment, factor allocation, market circulation, institutional supply, and system governance, and extracts the mechanisms and pathways by which quality, power, and efficiency jointly act. The main research findings are as follows: (1) The goals of rural ecological revitalization and ecological product value realization are highly consistent, and the multifunctional benefits of ecological products match the intrinsic demands of rural ecological revitalization, forming the theoretical foundation for their mutual reinforcement. (2) Ecological product value realization and rural ecological revitalization interact through three mechanisms-quality enhancement, power amplification, and efficiency transformation. Among them, the quality enhancement mechanism strengthens the value realization foundation through ecological restoration, ecological industrial development, and ecological culture and brand building; the power amplification mechanism activates government responsibility through value manifestation, attracts enterprise participation through value increment, and increases farmers' income through benefit linkages; the efficiency transformation mechanism enhances factor allocation efficiency, process management capability, and system coordination effectiveness through optimized factor allocation, technological innovation, and institutional synergies. (3) In response to practical challenges such as insufficient ecological product quality, weak motivation for ecological protection and restoration, and low efficiency in ecological-economic value cycling, this article proposes targeted pathways, including the quality enhancement pathway of "three-space governance, industrial integration, and brand building," the power amplification pathway of "optimizing green performance assessments and fiscal-tax incentives, improving market systems and enterprise policy support, and deepening rights reform and capacity building," and the efficiency transformation pathway of "optimizing factor allocation to remove resource conversion bottlenecks, enabling precise management through technological empowerment, and reducing transaction costs through institutional coordination." By comprehensively exploring the interrelation logic and bidirectional mechanisms between ecological product value realization and rural ecological revitalization, this article provides a new perspective for promoting a virtuous cycle between ecological protection and economic development, and offers theoretical and practical guidance for coordinated ecological product development and rural ecological revitalization in regions rich in ecological resources.