The high diversity of ecological products, the complexity of value accounting, and the difficulty of market trading underscored the limitations of a currency-based value accounting system. The supply of ecological products has long been above the saturation line of consumers' demand in the past, while the supply of industrial and agricultural products has been below this line, the concern of consumers for ecological products was lower than the increase of industrial and agricultural products.This paper examined the challenges in valuing ecological products from the perspectives of the tragedy of the commons and the lag effect, and found that the value of ecological products varies with different locations, periods, consumer purchase intention, and stages of economic development. In the long term, ecological products value fluctuation trends should align with the value generated by human labour; in the short term, it should align with tradable ecological products value. Without government's intervention, ecological products value in a region is determined by "vote by residents' feet" ultimately, with a significant ecological and economic lost. Ecological products production is competing for limited resources with agricultural and industrial products production, the key to achieving both production growth lies in reducing resource consumption (including land and minerals) and increasing energy consumption (consume more energy to save land, such as building high-rise constructions, and develop efficient agriculture). This study analyzed development process of the carbon trading market, and used carbon trading as an example to analyze fluctuations in the trading data of ecological products. It argued that rather than focusing solely on the precision of ecological product value accounting, it was more effective to leverage existing data to monitor trends in the supply-demand relationship of ecological products and the value created by human labor, thereby enabling precise adjustments to policies for economic development and ecological protection. Additionally, the "barter" model could address the limitations of monetary transactions by allowing traders to directly exchange ecological products for other ecological products, industrial and agricultural goods, or public resources, thus offering a novel pathway for realizing the value of ecological products. To facilitate the realization of ecological product value, this study proposed the following strategies: Firstly, integrate multi-disciplinary data around the supply and demand of ecological products and carry out big data fluctuation monitoring; Secondly, by leveraging wetlands to alleviate the concept of banks, establish a non-monetary transaction or offset mechanism for the value of ecological products; Thirdly, the government should take the lead in demonstrating procurement or compensation for ecological products produced by enterprises, creating new consumer-driven demand for ecological products. Combined with fiscal support projects for ecological conservation and restoration, this approach can encourage social capital to develop new productive forces aimed at enhancing the quantity and quality of ecological products, jointly addressing global climate crises and other challenges, and achieving a win-win outcome for EV and HV.