The value realization of rural ecological products is a key initiative to promote high-level protection and high-quality development of rural areas. The openness of rural society and the improvement of the mobility of production factors have enriched the access to the elements of rural ecological industry, and promoted the diversified development of new business entities and leading forces of organizations. Practice has proven that the realization of the value of rural ecological products is closely related to the leading role of the dominants. Therefore, it is important to study and solve how to choose a suitable leader model based on the environment and conditions of the village collective. Based on the heterogeneity of the dominants, we conduct a study on the adaptive model of rural ecological product value realization, and select three typical cases for validation analysis and comparison, to explore the characteristics and adaptive conditions of the differentiated models. It is found that the value realization of rural ecological products needs the cooperation and linkage of internal and external participants, and the positioning of the dominant plays a decisive role in the transformation of the value of rural ecological products. Due to the differences in resource characteristics, geographic location, economic status, cultural background and other basic conditions among villages, and according to the action logic and role comparison between actors, three models are formed in practice: village collective-led, social capital-led and state-owned capital-led. For villages that lack high-quality natural resources, have inferior geographical location and traffic conditions, but have perfect collective governance system and superior governance ability, it is suitable for the village collective-led model. For villages with superior geographical location, high degree of openness, unique natural resources, but ecological industry positioning preference for technical elements, it is suitable for the social capital-led model. For villages with precious natural resources, rich village culture, remote geographical location and weakened village collective organization, the state capital-led model should be adapted. Different dominants have different interest orientations and governance styles, but all of them are committed to improving the output efficiency and comprehensive benefits of rural ecological industry, and can ultimately lead to the realization of the economic, ecological and social values of rural eco-products, which is basically predicated on the adaptation of the model. This study expands the boundaries of rural ecological products research, and provides theoretical basis and practical model choices for realizing the value of ecological products and developing rural collective economy.