The National Key Research and Development Program of China(2022YFC3802903);Strategic Priority Research Program of the Chinese Academy of Sciences(XDA23030403); The Project Supported by the Open Fund of Key Laboratory of Urban Land Resources Monitoring and Simulation，Ministry of Natural Resources(KF-2022-07-013);The Open-end Fund of State Key Laboratory of Urban and Regional Ecology (SKLURE2022-2-5).
In order to establish and enhance the value realization mechanism of ecological products, it becomes increasingly imperative to foster innovative research paradigms that transcend existing cognitive boundaries. To effectively delve into the profound value essence of ecological products, it is essential to expand on the current scope of exploration. Drawing inspiration from the Landsenses ecology principle, this comprehensive study elucidates the multifaceted attributes inherent to ecological products. Moreover, it meticulously outlines the distinctive features characterizing their supply dynamics and delves into the intricate intricacies of consumer behavior in relation to these ecological offerings. Through a meticulous analysis, this research unveils a comprehensive ecosystem services chain that interlinks ecological products, consumer perception, and experiential gratification. The profound alignment between the core tenets of Landsenses ecology and the distinctive attributes of ecological products is thoroughly examined. The methodologies rooted in Landsenses ecology have the capacity to effectively reveal the pathways for the proliferation and consumption of ecological products. Furthermore, the introduction of the Landsenses index stands out as a potent tool to quantitatively gauge the volume, quality, and premium aspects of ecological products. The findings of this study posit that the foundational theories and methodologies grounded in Landsenses ecology hold the potential to serve as an invaluable compass, directing the public towards a profound understanding of the intricate scientific value that ecological products encapsulate. This is particularly significant in facilitating the transformation of value inherent in cultural-service ecological products. In light of the insightful analysis outcomes, several actionable recommendations emerge for the ongoing value transformation of ecological products:(1) Enhanced Environmental Investigation:During the ecological product information gathering process, particular attention should be devoted to collating pertinent environmental data linked to the ecological product's carrier. This encompasses aspects such as light, heat, water, soil composition, geomagnetic fields, radioactivity, and topographical features. This information should be synthesized with foundational survey data and natural resource dissemination, enriching the understanding of ecological services. (2) In-depth Product Inventory:When constructing ecological product inventories, explicit delineation of the forms of ecological services is vital. This extends to specifying the tangible impact on human senses, encompassing vision, smell, hearing, taste, light perception, touch, and holistic physical and mental well-being. (3) Holistic Supply Strategy:Throughout the provisioning phase of ecological products, meticulous attention must be directed towards comprehending the psychological nuances inherent in individuals' perceptions. This entails the comprehensive integration of religious, cultural, visual, metaphorical, and safety attributes, thereby ensuring a harmonious synthesis between inherent natural attributes and the socio-economic contexts. In conclusion, this study ardently advocates for the expansive dissemination of ecological products across diverse channels within society. It underscores the pivotal value-added facets intrinsic to ecological products and fervently champions the materialization of their inherent worth. Ultimately, this multi-dimensional approach propels the tangible realization of ecological product value within the broader societal framework.