数字技术赋能森林生态产品价值实现:理论阐释与实现路径
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浙江省高校重大人文社会科学攻关计划基金项目(2018GH034)


Digital technology empowering the value realization of forest ecological products: theoretical interpretation and implementation path
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    摘要:

    森林生态产品价值实现面临供需对接难、交易成本较高、质量溯源机制欠缺、产品同质化等诸多现实困境,而数字技术的蓬勃发展为推进森林生态产品价值实现创造了新机遇。从数字技术视角首次探讨森林生态产品价值实现的理论逻辑及路径,对完善森林生态产品价值实现机制具有重要现实意义和理论意义。研究发现:(1)森林生态产品价值实现关键在于打通转化通道,构建"监测评价-资源开发-市场经营-支持保障"森林生态产品价值实现全链条机制,进而运用数字技术赋能来解决"森林生态资源变森林生态产品"、"森林生态产品变森林生态商品"两大核心问题。(2)数字技术赋能森林生态产品价值实现理论逻辑体现于:数字技术赋能产品四个基本环节,为产品价值实现提供新动能新活力;数字技术赋能生态产业化经营,提升产品价值增值空间;数字技术赋能产品市场主体行为,激发更强"长尾效应";数字技术赋能产品市场交易信息,降低信息摩擦;数字技术赋能产品市场交易成本,降低交易成本。(3)数字技术赋能森林生态产品价值实现的路径,即利用数字技术做好森林生态产品权属登记和信息普查、森林生态产品价值核算数字化、搭建森林生态产品数字经济平台和市场交易平台、数字技术强化森林生态产品质量追溯、健全森林生态产品价值实现保障机制和多方位完善数字人才体系建设。本文的研究为推进数字时代背景下的森林生态产品价值实现提供理论启示。

    Abstract:

    The value realization of forest ecological products faces many practical difficulties, such as supply and demand docking, high transaction costs, lack of quality traceability mechanisms, and homogenization of products. However, the vigorous development of digital technology has created new opportunities to advance the value realization of forest ecological products. It is the first time to explore the theoretical logic and path of forest ecological product value realization from the perspective of digital technology, which is of great practical significance and theoretical significance to improve the forest ecological product value realization mechanism. Research found that: (1) the key to realize the value of forest ecological products lied in opening up conversion channels, constructing a survey monitoring-resource development-market operation-support guarantee full-chain mechanism for realizing the value of forest ecological products, and then using digital technology to solve the two core problems of transforming forest ecological resources into forest ecological products and transforming forest ecological products into forest ecological commodities. (2) The theoretical logic of digital technology empowering the value realization of forest ecological products was reflected as follows. The digital technology empowered the four basic links of "production-circulation-distribution-consumption", providing new momentum and vitality for the realization of forest ecological product value; digital technology empowered the industrialization of ecology, enhancing the value-added space of products; digital technology empowered the behavior of forest eco-product market entities, promoted economies of scale and stimulated stronger "long-tail effects"; digital technology empowered forest ecological market transaction information, reducing information friction and realising effective matching of supply and demand; digital technology empowered the cost of forest ecological market transactions, reducing transaction costs. (3) The path for digital technology to empower the value realization of forest ecological products was to use digital technology to do a good job in forest ecological product tenure registration and information census, and to promote the digitalisation of the value accounting of forest ecological products; use digital technology to stimulate the potential for product development, and to build a digital economic platform for forest ecological products and a trading platform; use digital technology to strengthen product quality traceability of forest ecological products, and to enhance value-added forest ecological products and their market competitiveness; use digital technology to soundly realise the value of forest ecological products to guarantee the mechanism; use digital technology for the people to be empowered to improve the digital human resources system in multiple aspects. The research provides theoretical insights for advancing the value realization of forest ecological products in the context of the digital age, which will help to realize the goal of the "dual-carbon" strategy and accelerate the realization of the goal of common prosperity.

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王晓丽,彭杨贺,杨丽霞,潘江灵,石道金.数字技术赋能森林生态产品价值实现:理论阐释与实现路径.生态学报,2024,44(6):2531~2543

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