Urban green space is closely related to people's health. In the new stage of development in China, people have put forward higher requirements for the construction of urban green space to meet the growing needs for a better life. It is one of the missions of landsense ecology research to optimize urban green space and maintain, improve and increase urban ecosystem services. However, previous studies rarely discuss the influence of endogenous driving factors in landscape perception and landscape evaluation from the perspective of people's own personality attributes. Here, landsense willingness was formed as an index to measure landscape perception and demand, and the influence of endogenous driving factors on people's landscape perception and behavioral preferences were explored. The proposed hypothesis is that the difference of endogenous drivers affects people feeling in the diverse landscape type, bringing about differences in feelings, and that such differences affect individual behavioral preferences. The "patch-corridor-matrix" landscapes in five urban parks were explored in Hangzhou urban main area. Taking the personality type obtained from MBTI as the endogenous driving factors, orderly regression analysis was conducted between the endogenous driving factors and the choice of landscape and behavioral preference, to explore the factors affecting the landsense willingness. The results showed that the respondents preferred to do activities in the matrix space significantly, and patch landscape and corridor space had weak impacts. In the patch landscape, the ESFP(Extraversion-Sensing-Feeling-Perception), ENFP(Extraversion-Intuition-Feeling-Perception), ESFJ(Extraversion-Sensing-Feeling-Judgment) and INFP(Introversion-Intuition-Feeling-Perception) of personality type have significant correlation with behavior preference. In the corridor space, 14 personality types have significant correlation with behavior preference. In the matrix space, 9 personality types have significant correlation with behavior preference. Besides, on the degree of willingness of behavior types, respondents are strongly agree to engage in leisure behaviors and entertainment behaviors within patch landscape, sports behaviors and entertainment behaviors engaged in corridor landscape, and playing, leisure and entertainment behaviors engaged in matrix landscape. Respondents however are strongly disagreeing to engage in playing, education and leisure behaviors in corridor landscape. There is insignificant difference in the choice of sports and playing in patch and matrix landscape. This study proves that people's endogenous driving factors impact on landsense willingness. In the urban landscape ecological evaluation, planning and landsense creation, as well as ecosystem services, not only external ecological environment factors and human's sociality, but also human endogenous driving factors should be considered. The suggestion is that the landsense willingness and endogenous driving factors should be considered in process of ecological planning.