In order to facilitate the coordinated development of urban and rural areas, promote regional industrialization of ecology as well as growth of industry in a ecotypic way, and improve the diversified pathways and policy hierarchy for value realization of ecological products, this paper analyzed the policy documents currently published central and local governments regarding value realization of ecological products, and offered optimization proposals so as to provide reference to future policy making and optimizing. Thirty six policy documents published from 2019 to August 2022 are selected as research objects. Policy Tool-Policy Targets, a two-dimensional analysis framework, is established and Nvivo12, an isotropy analysis tool, are used to analyze and evaluate the aforementioned objects quantitatively and comprehensively. It reveals that the policy documents mainly constituted by notifications and implementation plans; Although the coverage of policy tools is relatively comprehensive, their internal allocation is unbalanced. From perspective of Policy Targets dimension, the beautification of ecological environment is highly concerned while the efficiency of ecological industry is less considered. Multimapping can be seen in configuration of Tools to Targets. Policy tools for different policy targets are varied. In a bid to further optimize policy supply for value realization of ecological products, the policy tools shall focusing on strategical and specific planning, and shall be balanced in proportion of internal structure. From perspective of Policy Targets, facilitating value realization of ecological products by finance and technology shall be emphasized. By the meantime, legal regulation shall also be further stressed; the measurements shall be more professional, actionable and adjusted to regional characteristics and areal variation, so as to ensure the earnest implementation of ecological products value realization policies and substantial achievements can be reached thereafter.