Abstract：Ecological civilization is a new stage of the development of human civilization, that is, the civilization form after industrial civilization.It is a theoretical innovation for China to dialectically reflect on the relationship between man and nature in the new development stage. The realization of ecological product value echoes the concept of ecological civilization, and the exploration of its path is the key to landing the concept of ecological civilization. In 2021, the opinions on establishing and improving the value realization mechanism of ecological products promoted the theoretical and practical research on the value realization of ecological products, and proposed the establishment of ecological product investigation and monitoring mechanism, value evaluation mechanism, operation and development mechanism, compensation mechanism, value realization guarantee mechanism and value realization promotion mechanism. At present, the practical exploration of realizing the value of ecological products has begun to take shape, but the academic circles have not reached a consensus on the definition of ecological products, the corresponding theoretical basic research is relatively sluggish，and the mode and path of realizing the value of ecological products are not clear. Starting from defining the concept of ecological products and strengthening theoretical basic research, this paper combs the beneficial exploration of realizing the value of ecological products led by the government、the market and the society. The government led type faces economic and social risks such as large financial fund gap, low efficiency of financial fund utilization, and the growing "tragedy of the commons"; The market leading type faces problems such as the absence of laws and regulations or mandatory policies, low market activity, unclear market establishment and trading rules or market supervision failure; The types of extensive social participation face problems such as imperfect laws and policies, insufficient incentive measures to attract market participants, insufficient joint force between the government and the market, or low efficiency of fund use. On this basis，this paper try to put forward some suggestions, such as continuously deepening the reform of the property right system of natural resources, expanding the use control system to the whole national space, carrying out in-depth research on the value realization theory and value accounting of ecological products，scientifically carrying out ecological protection and restoration, and ensuring the supply of high-quality ecological products by using natural-based solution technologies and tools. The research provides reference for promoting the theoretical and practical development of ecological product value realization and boosting the construction of relevant standard system.