The success of a wildlife reintroduction project is closely related to support from human community in and around a release area. Sichuan Province is the biggest distribution of the giant panda population, and 46 panda-oriented conservational areas have been established since 1963. These areas protect nearly half of the giant panda habitat, so outside reserves the conflict between conservation and development is acute. The giant panda reintroduction program for conservation purposes was sensational and widely-reported. From 2010, 10 wildness trained captive-born pandas have been released to the nature reserves and long-term monitoring work has been conducted. In 2017, after 6 pandas had been released to Liziping Nature Reserve, we conducted a survey in and around 6 nature reserves, including Liziping (the venue of reintroduction), Yele where one released panda was relocated and Daxiangling where a reintroduction-base was under construction (the relevant group), Mamize, Laojunshan and Wawushan (the irrelevant group). We investigated (1) the elementary conservation knowledge of the residents; (2) attitudes towards conservational affair and willingness of participation; (3) awareness of, attitudes towards, and support for the giant panda reintroduction. In all, 426 valid questionnaires were collected. Statistical analysis was performed with the Chi-square test (or Fisher Exact Test) and Kruskal-Wallis H Test. The results showed that:(1) the residents' conservation knowledge, conservation attitudes and support for reintroduction had significant differences among 6 reserves (P<0.001). Wawushan had the lowest scores in all 3 dimensions, and the sample characteristics with high percentage of elderly and women may explain the results. (2) The majority of residents we surveyed was in favor of giant panda reintroduction, with the highest supporting rate in the venue group and the lowest in the irrelevant group. Similarly, the irrelevant group had lower scores for conservation willingness and attitudes compared with other two groups. The possible reason was that reintroduction program contributed a lot in promoting protection propaganda, facilitating infrastructure construction, providing ‘participant’ experiences for the residents. When reintroduction program was known by more residents, even when it had not started, it would receive higher supporting rate from the community. (3) The residents had relatively high cognition degree about the protected areas and conservational policies in these reserves, but their positivity was undermined by their incomprehension of the necessity of conservation. Government and media were main sources of information. They played an important part in improving the residents' conservation cognition. The venue group and the relevant group had higher media exposure. (4) The aged scored lower than the youth and middle-aged in all 3 dimensions. Women scored lower than men. We suggested that implementation of the panda reintroduction program could be a good opportunity for reserves to enhance administration and management, especially at the pre-reintroduction stage when public support reached a high level. The elementary knowledge should be rightly informed, and the promotion of laws and rules should be combined with the science popularization education. The possible exchanges from reintroduction program to reserve management and livelihood of the residents should also be informed in advance.