Ecosystem services are an important basis for ensuring the sustainable development of rural economy and environmental health. The rural communities, which act as the basic socio-economic units and are ty pical compound social-economic-natural ecosystems, are facing the challenges of urbanization and rapid development, and the economic activities of rural communities will directly disturb the natural ecosystem services. Eight adjacent villages in the Lechang, Guangdong Province,which had similar natural surroundings but different development models, were considered for this study. Using remote sensing data and survey data, the land use and economic development of villages were analyzed. The Common International Classification of Ecosystem Services (CICES) and other proven evaluation methods were used to assess the values of 15 classes of ecosystem service functions and/or products belonging to nine categories in rural ecosystems. We explored the typical mode of ecosystem service and rural community coordinated development. The results showed that (1) from the perspective of the total value of ecological service function, Jiangyuan village had the largest ecosystem service values (ESV) at RMB 16585.173×10⁴ yuan/a; Qiancun village had the second largest ESV at 13152.621×10⁴ yuan/a; and Chetouyuan had the lowest ESV at 1611.611×10⁴ yuan/a. There was a similar unit area pattern for ESV among the eight villages in general, but slightly different in some parts. Qiancun village and Shangcong village were higher, with 8.739×10⁴ yuan and 8.080×10⁴ yuan respectively. (2) The differences in land use and economic development mode affected the conservation and utilization of ecosystem services, the farmers economic income, and the benefits from ecosystem services. Therefore, the rural ecosystem services and the level of social and economic development showed the unbalanced characteristics. (3) Based on the development basis and ecological conditions, the moderate development of low impact economic development models such as rural characteristic planting and eco-tourism were conducive to reducing the impact on ecosystem services, especially regulating and supporting functions, promoting the transformation of non-commercial value of ecosystem services to commercial value, and improving rural economic income. The results were expected to provide reference for maintaining the ecological security of key ecological functional areas, optimizing the rural economic structure and development mode, promoting the improvement of ecological service function and the coordinated development of rural communities.