The coastal wetland of China is facing the problems of continuing reduction of acreage, degrading ecological functions and depletion of coastal fishery resources. Consequently, natural coastal wetland area was substantially lost due to land conversion, petroleum production, coastal aquaculture, and salt farms. However, with the implementation of the National Wetland Conservation Program (2002-2030), the increase investments of the central and local governments, have not done that much to mitigate the existing problems. This paper aims to measure 10 coastal provincial management of coastal wetland conservation and utilization from 2006 to 2015. We collected land use data, the number of staffs, capital investment, coastal wetland conservation areas, coastal wetland production and sewage treatment rate. First, we constructed an evaluation indicator system for coastal wetland protection and utilization management. Second, we used Analytic Hierarchy Process (AHP) method to optimize indicator system to acquire the values of all input and output indicators. Finally, we used Super Efficiency-Slack Based Measurement of Data Envelopment Analysis (Super SBM-DEA) model to calculate the management efficiency of the 10 coastal provinces. The results showed that the effective Decision-Making Units (DMUs) accounted for 71% and the invalid DMUs accounted for 29%. Most effective DMUs were seen in 2006, 2007, 2008, 2014 and 2015. Fujian, Guangdong, Hainan, and Jiangsu contained nearly half of the inefficient DMUs. While Shandong, Hebei and Zhejiang showed the most efficient DMUs scoring nearly 90%. Out of six indicators, two main indicators contributed to a reduction efficiency which are lack of protected areas of coastal wetland and the under-utilization of capital investment. Our results will lay a scientific foundation to improve the efficient management of coastal wetland.