This study was conducted to understand the response of the ecosystem services value to land use change in Xunwu County. First, land use data for Xunwu County in 1995, 2006, and 2016 were derived from Landsat TM/OLI images by supervised classification. Next, land use change characterics in this period were analyzed. Finally, the values of four ecosystem services for four land use types in the three dates were assessed by the equivalent factor method. The results showed that (1) the farmland and woodland in 2016 were reduced by almost half and 10% than those in 1995, respectively, while the orchard and water area in 2016 were both doubled than those in 1995; especially, the built-up area in 2016 was approximately quintupled than that in 1995; (2) the annual ecosystem services value of Xunwu County was reduced by 491 million yuan from 1995 to 2016; (3) the ecosystem services values of woodland were all the largest in the three dates, for the four different land use types; however, the annual ecosystem services value was reduced by 2604 million yuan from 1995 to 2016; (4) the regulating services value were all the largest in the three dates, for the four ecosystem services; however, the annual ecosystem services value was reduced by 151 million yuan from 1995 to 2016; and (5) for different townships in Xunwu County, the annual ecosystem services value was increased in Danxi, Longting, Liuche, Nanqiao, and Chenguang, while decreased in the other townships. The study results could contribute to set ecological compensation criterion in Xunwu County, and even in the Dongjiang River Basin.